Hits Radio Pride – a new LGBT radio station

Tim Firmager
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The Hits Radio Network, in partnership with The Co-operative Bank and LGBT helpline Switchboard, has launched a new station, Hits Radio Pride. This new radio station is planned to be a fresh and unique destination where the LGBTQ+ community, advocates and allies can feel connected, safe and empowered to be themselves.

When will Hits Radio Pride go live?

Hits Radio Pride will go live on 28th August 2020.

What can I expect to hear on Hits Radio Pride?

Whilst outdoor Pride events across the country have had to cancel this year, the launch of the new station Hits Radio Pride will be one way to ensure pride celebrations can still continue. Listeners to the Hits Radio Network’s Pride Weekend and the new station can expect to hear a vibrant playlist of some of the biggest hits and throwbacks, including Lady Gaga, Lizzo, Kim Petras, Sam Smith, Kylie, Harry Styles, Ariana Grande, Years and Years and many more plus some very special guests.

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Speaking about the launch, Hits Radio presenter Jordan Lee said “As radio partner of multiple Pride events around the UK, Hits Radio has been a real cheerleader for diversity and inclusion, so we’re really humbled to be able to step-up that commitment with the launch of this new station. It’s never been more vital to offer a platform for people to come together, and with Hits Radio Pride we plan to create the UK’s biggest Pride party! Everyone’s invited and the great thing is – the fun doesn’t have to stop.”

Deb Darlington, Brand Director at The Co-operative Bank said; “We’re delighted to be supporting Hits Radio Pride. This is an opportunity to elevate the importance of inclusivity and diversity; which are values we have at the heart of our business and help differentiate us as the original ethical bank. We are an organisation that is for people with purpose and the launch of Hits Radio Pride is something we’re really excited to champion.”

The new launch will receive all the benefits of being part of the larger Hits Radio Network, including access to its diverse presenting line-up, and DAB distribution to areas of the UK where communities may currently feel underserved. Featuring programming from across the UK, Hits Radio Pride will be a truly national station. There will be shows and content from hubs across the UK, ensuring that listeners receive a diverse and representative mix.

How can I listen to Hits Radio Pride?

The station will be available initially on DAB in Bradford, Stoke, Swansea, Liverpool and Northern Ireland, as well as on DAB+ in London. It will also be available online, on smart speakers and through the Hits Radio app nationally.

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About Tim Firmager

Tim divides his time being a Digital Consultant in The City and as a food and travel writer across the globe. When he's not working as one of the Lifestyle Editors here at Vada, he's planning his next trip, or on the lookout for the latest food crazes or unusual foods in London's markets.