Love is a Camera – At least that’s what I tell my Instagram

James Dix

James Dix from Chipping Norton often meets David Cameron at the local Sainsbury's, "No I don't want an NHS cut, I just want some milk". Final year student of Journalism and English Literature from the countryside, studying at Northumbria University.

Sophie Ellis-Bextor’s new video has dropped for ‘Love is a Camera’. Is it what you were expecting? Not in the slightest.

The song came up on my radar a couple of weeks ago. Sophie was on The One Show and Paul O’Grady promoting her new single, which is out on the 23rd of June.

Best known for Spiller – ‘Groovejet (If This Ain’t Love)’ and ‘Murder on the Dance Floor’, the lady with such a distinctive voice, has been back in business after a very successful run of Strictly Come Dancing.

‘Love is Camera’ is the third single off her latest album Wanderlust and to say this song and video are both unusual is not an understatement.

Expect to hear this on Radio 2, and if it pulls some attention, maybe a few other stations. This is not the cheesy, dance vibe Bextor you may remember.

Focusing on the video, ignoring a very badly edited in moving picture, the artsy/old fashioned feel is a great story driven video. The Picture of Dorian Grey, Woman in Black, general witchcraft and dark vampire theme haunts throughout.

Her model perfect look makes you question why she’s bothering to have a singing career, when she could easily be the face of your mother’s favourite facial moisturiser brand.

The track lacks the beat of previous single Runaway Daydreamer, but at least the video is made better.

It is hard not to miss the fun vibe that was the Bextor of my childhood, however, she has tailored her career to suit her. Hopefully with her next album, she will get back to the ballroom dance floor.

‘Love is a Camera’ is as much better song than it will probably get credit for. On a side note, we like the man’s beard, but the rest of his hair is pretty awful. Back to the action though, it is a step in the right direction to win us back. We love the indie vibe. You’re so cool.