YouTube is everywhere and it’s getting bigger. In 2013, according to jeffbullas.com, 800 million videos had been posted, with 4 billion hours spent watching online videos! Every second, 46,293 videos are watched.
With YouTube making and discovering stars such as Justin Bieber, Jessie J and beauty gurus such as Tanya Burr and Zoella, it gives YouTube credibility and makes everyone want to give it a go!
It seems to me that it now is seen as something not to be ashamed of. I remember not telling anyone I watched ‘beauty gurus’ on the internet. Now I tell everyone, and most of the time they’ve heard of them or know someone else who watches them.
It’s awfully popular with teenage girls and pre-teens, with many trying to be the new fashion or beauty guru and try and imitate them. Having stumbled across a few of these, you realise that it’s like a car crash – it’s so bad you can’t stop watching. They say imitation is the best form of flattery after all.
YouTube seems to be growing – with more and more people involved in YouTube, PR agencies and companies solely for YouTubers, and even a certain beauty guru on the front page of Company magazine earlier this month. With this comes more people swarming to watch your new ‘February Favourites’ video, and in turn more negativity. This is tough and many of the old people I used to watch no longer make videos because of this. YouTube is a tough game, even if you’ve cracked it. This can be found by just searching someone’s YouTube username and seeing entire websites dedicated to the pure hatred and/or jealousy of a particular person regardless of whether they have met anyone in real life.
However, this brings up the question as to whether these YouTubers share too much information. With many sharing too much, such as family problems, health problems and other personal issues, it seems that for some of these people, it is an escape: a world to vent, a world that they don’t see as real and where they can do and say whatever they like. This, I think, is wrong. YouTube is a form of social media and, unless you keep your videos private, everything is on there for the world to see. Who knows who could stumble across your videos? Employers? Friends? Family?
If you look at the big YouTubers you will see collabs, funny videos, Q and As and daily vlogs. The latter is what many people almost judge them on. They think that because they have seen these vlogs, they know a person. The video is a condensed day normally edited down to ten or fifteen minutes. For YouTubers – where doing YouTube and creating content is their job – you will never see a full day. They have to think of video ideas, edit (which takes a lot longer then many people realise – there’s a difference between editing and editing well), have meetings with YouTube and their PR company, film videos, and then promote the videos through social media. That, to me, is a full time job, and something not to be smirked at.
Free trips, free products and a decent wage. Now you see why many people are swarming to YouTube with the dream of becoming ‘YouTube famous’. It might not be for everyone, but there is that appeal.