The gay dating app that uses revolutionary GPS developed in Cambridge has release a video demonstrating some of its features as a community-centric app as opposed to just a hook-up app.
Kristian Tangen-Sorgendal, GiFi Community Manager, says, in both a brand and fashion conscious community, it was both fun and exciting to bring an entirely new social app video concept to the table. The inspiration came from the ZARA AW13 campaign; the concept of the video was so clear and emphasised what the GiFi brand is; to bring the community together through a social app that does not hold predominant values on engaging users for hookup only’.
GiFi’s aim is to work with the community as a whole, as there is such a need for the functionality and options the GiFi app provides. Businesses and charities can use GiFi as a further platform to reach their members, and GiFi will reinvest profits back into the community through platform development and also their charity partner the London Lesbian & Gay Switchboard.
Businesses, groups and charities will be able to communicate effortlessly to members of their setup groups and places to send updates via broadcasts and notifications to inform the larger community on what is going on as well as their products and services.