The Chapar – Your Online Personal Shopper

Elliot Rose

I do not struggle to shop. If anything, I struggle not to shop: spending a few hours spending money on clothes I don’t strictly need comes all too naturally to me. One of my talents in life is convincing myself that I really need another pair of shoes, or that investing in more leopard print would be a wise move. However, I know that not every gentleman has the same zest for consumerism that I do, which is where new online fashion personal shopping service The Chapar comes in.


Perfect for guys who don’t want to spend hours with a personal shopper, but are in dire need of the style advice, this innovative online service is the brainchild of ex-Levi president Joe Middleton. The way it works is simple:  register with The Chapar, tell the website your measurements, clothing needs and they do the rest. You’ll get a call from a personal stylist who asks you all the right questions to get a good idea of your personal style and guides you through the process. Within a few days, a ‘trunk’ will be delivered to you with an edited selection of fashion that you’re bound to love. You then keep what you want to, then the rest is picked up by a courier and sent back with no fuss. The best part that there is no membership fee, and you’re only charged for items you don’t return.


As a shopping devotee and infamous control freak, I was sceptical of the idea of somebody choosing my clothes for me, and had doubts about system. However, when my trunk arrived, I was instantly proven wrong. My stylist, the lovely Hayley, picked out a fantastic selection. My personalised trunk featured brands such as Scotch and Soda, Hentsch Man and Ben Sherman, and managed to capture my classic-meets-fun aesthetic with the sporty feel of the season being present throughout. My favourite item was a complete surprise: although I hadn’t mentioned needing anything like it, Hayley threw in a gorgeous pair of black brogues from English shoemaker Loakes. They are divine.

In all, I would thoroughly recommend The Chapar for any man who is fashion conscious, but not necessarily a shopping enthusiast. For those short on time, this great customer service offered by The Chapar is sure to keep you looking sharp with the greatest of ease. Visit them online at, or check them out on Twitter at @TheChapar.

Vada is recruiting new fashion writers to join our team! If you’ve got a sharp wit and an eye for style, get in touch, we’d love to hear from you. Email our fashion editor at and tell us why you want to join us. Good luck! xo

About Elliot Rose

You can find me wandering the streets of East London, judging the outfits of strangers. Studying fashion, interning in PR. Likes: Marc Jacobs, bank holiday weekends, pictures of Kim Kardashian crying. Dislikes: Gok Wan, carbs. @elliot_rose