Giles Deacon for Ann Summers

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Shut. The. Front. Door. Seriously hot collections created by an iconic British designer have just hit the high street. Giles Deacon has launched his first ever lingerie AND sexcessories collection with the UK’s leading lingerie brand, Ann Summers. Fearless, unapologetically sexy and as stunning as it is naughty, this genius collaboration of two British heavy weights is a match made in fash-heaven.

With Giles’ fashion design expertise and undisputed catwalk success and Ann Summers’ 30 years of empowering women through pushing boundaries – the result is a range which fuses fierce fashion with wit and playfulness. Nothing demonstrates this better than the lace Giles designed exclusively for the ‘Aphra’ collection. The chic boning, exquisite string of pearls halter detail with cleavage boosting cups, could easily be mistaken for a £300 Agent Provocateur body. Examine the lace more closely and you will notice penises with wings, flying happily through the fabric. This isn’t just any lace, this is Giles Deacon for Ann Summers lace. Now I’ve got your attention.

And you can forget cheap, boring accessories that end up breaking after a few wears leaving rogue beads and charms down your bra. It’s ALL about sexcessories. Intrigued?

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This collection allows you to accessorize your sex life, seamlessly linking fashion and functionality to give you and your partner hours of fun. The rose gold necklace and cuffs are joined by detachable chains, allowing you to rock a statement piece by day, and clip on the chains to be dominated by night. Team that with the beaded rope flogger and feather tickler and you can turn off Gogglebox and cancel your dinner reservations. Eat your heart out Ana Steele, you can keep ya red room of pain.

The premium quality of the collections are reflected in the use of lurex lace for eye masks and stunning hosiery range, which includes unique prints that truly set this collection apart from any other lingerie offering on the high street. My favourite are the stockings featuring topless ladies climbing up the back seam. Giles commented ‘I knew at the start when designing the collection that I wanted it to combine great shapes, thoughtful details and to be of the highest quality that would enable the pieces to be aspirational yet affordable.’ And boy did he deliver.

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However this collection is not just for the exotic and erotic among us. The deep purple ‘Garland’ plunge bra and brief set would be an asset to any woman’s lingerie drawer, and the chiffon babydolls are oh so cute. Giles explained ‘I thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness – the finished collection enables them to pick and choose and have some fun with all of the ranges as a collection of lingerie that can be the foundation for any outfit or occasion.”

Female business icon and CEO of Ann Summers, Jacqueline Gold commented, ‘We’re so excited to launch this collection to our customers – Giles Deacon and Ann Summers is a collaboration not to be missed!”  So get ready for a guilt free designer splurge and indulge in the collaboration of the year. After all, doesn’t everybody want to look good naked?

 

The Giles Deacon for Ann Summers SS14 collection  launches exclusively in Ann Summers stores and online on 1st May 2014.

Vada is recruiting new fashion writers to join our team! If you’ve got a sharp wit and an eye for style, get in touch, we’d love to hear from you. Email our fashion editor at elliotrose@vadamagzine.com and tell us why you want to join us. Good luck! xo