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Hairclubbing (combining a bar and hair salon) is the latest concept from the creative London hub, but what is this Soho trend all about?
Blade Hairclub is an innovative bar and hair concept that is aiming to transform our future trips to the salon. Located on Frith Street, Soho, it is a novel combination of hairdressing and a well-stocked bar, aiming to rebuff what can be an intimidating salon culture. This experience at Blade Hairclub is dubbed ‘hairclubbing’, where friends can catch up over blow-dries and wine, relax with Netflix whilst waiting for highlights to develop, or simply enjoying an Old Fashioned cocktail during a cut. The concept of hairclubbing is all about transforming a regular and often tedious necessity into a pleasurable and social experience, i.e. into time spent well. As well as live jazz nights, Thursday and Friday evenings often see customers booking their Blade Hairclub appointments as a warm up for a big night out.
Created by prominent Soho stylist Julia Olofsson and musician-turned-entrepreneur D.T. Stroo, Blade Hairclub was born from their desire to create a happy, unpretentious, and friendly place to get a haircut and hang out either alone or with friends. The output of this idea has been augmented with technology, with bookings made online or via an app, and seats incorporating iPads (to watch Netflix or order drinks).
The bar provides a compact but noteworthy selection of cocktails, whiskies, biodynamic wines, craft beer and signature serves. Run by Stroo, a drinks aficionado, the menu includes coffee beans from Ethiopian, matcha green tea and rare bourbons and single malts not available in the UK. Of course there are a range of cocktails and fizz too.
Most certainly London’s Soho is the right scene should such a venture succeed. As to whether hairclubbing will become the next social trend, or become relegated the way of salons only offering weak tea and well-thumbed magazine, only time will tell. For now though, we at Vada are intrigued enough to try this out for ourselves.
To try the hairclubbing experience, Blade Hairclub is located at 26 Frith St, Soho, London W1D 5LD.
For more information or to book, visit bladehairclub.co.uk.