Introducing: Leo Joseph

Craig Lomas

Well where do I start? At the very beginning, like Julie Andrews taught me.I graduated with a degree in Fashion Design in 2009 and have since set up my own bespoke clothing label.Currently working full time as a costume designer.My main passion is buying things I don't need... I WANT!

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Following the success of their men’s swimwear collections, Leo Joseph is expanding its offering into premium lifestyle clothing.

The collection itself has largely been influenced by the British founder and his time spent in South Africa. The marriage of fine fabrics and prestige attention to detail culminates in bespoke, well fitting pieces.

The collection comprises polo shirts, t-shirts, accessories and a newly developed collection of their iconic Clifton swim shorts. As with most lines in their infancy, more pieces will be added to this incredible core collection, creating a much varied capsule wardrobe for those who appreciate quality clothing.

May 2015 will also see a foray into womenswear, which will be a welcome progression for this exciting, diverse label

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Classic pieces from their collection are carefully crafted from 100% pima cotton, which is soft when handled and incredibly lightweight to wear, making these the perfect vestment for the summer months. The relaxed silhouette will appeal to a variety of shapes and provide style, tailored toward comfort, which is often the last thing labels tend to focus on.

These pieces are so well thought and considered, they represent the pinnacle of luxury staple items.

With the launch of the latest collection comes a concise array of accessories. These include the Apostle weekender and the Waterfront towel. Ideal for travelling in style, while still encompassing an element of laidback frivolity.

As a rule I don’t tend to gravitate towards heat and the sunny months, however these pieces are easy to wear and also layer up to tailor a look for every occasion.

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The colour palette is kept to a range of tonal shades with pops of vibrant hues, including a beautiful range of three key prints.

The range is very well developed and each piece interchanges with the other, which allows you to maximise your outfit changes. Overall, I give the new collection a large thumbs up!

For more information, visit leojoseph.com.

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