Sagaboi hits the runway at Milan Fashion Week

The brand brings a collection that amplifies Caribbean culture and calypso music to the runway, for its Milan Fashion Week debut.

A term which surfaced in the 1930s as a form of masculine rebellion towards fashion, “saga boy” is a Caribbean subculture, which the men’s fashion brand Sagaboi reflects.

(Photo credit: Vitalij Sidorivic)

Founded in 2015 by Geoff K. Cooper, the label is inspired by the Caribbean region’s culture, diaspora, history, lifestyle, people and practices.

(Photo credit: Vitalij Sidorivic)

In a bold move, Sagaboi is stepping out of its usual London Fashion Week runway to showcase for the first time at this season’s Milan Fashion Week. The latest collection, Calypso Times, was presented to an audience of fashionistas in Italy’s fashion capital on the second day of MFW.

(Photo credit: Vitalij Sidorivic)

Prior to Cooper’s fashion career, the brand’s founder and creative director worked with the likes of United Nations, Goldman Sachs, and PwC. He has garnered a reputation for his commitment to creating fashion that is infused with multicultural substance.

Follow Sagaboi on Instagram and shop here.

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About Hadley Stewart

Hadley Stewart is Features Editor at Vada Magazine.