The Norman opens its doors in Tel Aviv

Daniel Wren

In the heart of the historic Mediterranean city of Tel Aviv, new hotel The Norman brings unprecedented sophistication and boutique character that hopes to redefine the art of hospitality. A member of Small Luxury Hotels of the World, the hotel is located close to Tel Aviv’s popular Rothschild Boulevard – which, by day, is a hub for financial institutions and which, at night, buzzes with revellers and jetsetters.

Sivan Askayo Norman Suite 11-37

The Norman has been converted from two historic buildings in the heart of the ‘White City’ (Tel Aviv’s UNESCO heritage site) and comprises 30 bedrooms and 20 suites, including two penthouse suites.

Sivan Askayo-King Albert Suite- 33

Managing Director Olivier Heuchenne says, ‘The Norman is a fusion of 1920s grandeur and contemporary elegance, comprised of two iconic buildings superbly restored to their former glory. International travelers will experience personal attention to the finest details alongside world-class services and facilities. It is truly an exciting project for all involved and an unprecedented international opening.’

Conceived by Yoav Messer, the architecture preserves the original building while remaining true to the area’s Bauhaus character. Interior design comes at the hands of David d’Almada of SAGRADA. Original Israeli artwork will feature throughout – ranging from classic oil paintings, unique sculptures and one-of-a-kind prints.

Atrium & Reception please credit Sivan Aksayo

A resident curator will also be on hand to offer insights into the artwork displayed throughout the building, while the hotel will offer bespoke tours of local galleries and artists’ studios, incorporating regular art showings and events taking place around Tel Aviv.

Brasserie Please Credit Sivan Aksayo

The Norman Restaurant is the hotel’s brasserie restaurant, which serves Mediterranean cuisine throughout the day. Dinings is the hotel’s in-house Japanese tapas joint, which is currently ranked the third best restaurant in Zagat’s London guide. With its outdoor and private dining spaces, Dinings is perfect for groups and also features a live sushi counter and partially open kitchen, adding to the interactive experience for guests. The Library Bar is a quintessentially English lounge and serves cocktails into the early hours.

Library Bar

The Norman’s own rooftop oasis will provide a moment of calm away from the hustle and bustle of the busy city. Guests can relax in the infinity pool or indulge in a relaxing massage at the third floor Spa. In-room treatments are also available and just a quick phone call away.

Pool 1 Please Credit Sivan Aksayo

Tailored experiences can be organised by the 24-hour concierge team – with such decadent activities as hot air balloon and vineyard tours, private art gallery visits and experiential dining.

The Norman is a boutique hotel that offers something new – with a synergy of classic and contemporary that promises to make it a sought-after destination in Tel Aviv.

For more information, visit

Images courtesy of Sivan Aksayo.

About Daniel Wren

Vada Magazine staff writer. Interested in travel, news, politics and dating.