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Olympic medallists including Sir Steve Redgrave, Rebecca Adlington and Louis Smith are recreating famous Hollywood wake-up scenes in a bid to encourage Brits to get off to a great start each morning. Sir Steve Redgrave became Ferris Bueller, Rebecca Adlington channelled her inner Bridget Jones and Louis Smith transformed into the legend that is Spider-Man.
The ambassadors have been recruited to tell the story of Kellogg’s Great Starts campaign, championing the importance of a great start and sharing their stories of success – fuelled by Kellogg’s cereals and snacks. Kellogg’s are urging the public to share how they start the day right by using the hashtag #GreatStarts which will enter them into an exclusive competition to win a pair of tickets to the Olympic Games. Research has shown how our wake up routines shape our performance for our day and overall lives.
‘I think I have a wonderful head of hair but trying to get a Mohican out of it would be very difficult. I am not quite an old man yet but going very grey, so wearing a very dark wig shaped into a Mohican when I used to be blonde was a bit odd when I looked in the mirror! It was a lot of fun and probably the best photo shoot I’ve ever done over the years,’ said Sir Steve Redgrave.
‘It was really nice to do something a bit different and pretend to be Bridget Jones for a day! When you have a child your life is actually a bit chaotic like that. It’s a case of waking up and sorting your child out. I need to change her nappy, then I need to feed her and I’m a mess! You literally get up and stay in your PJs with your hair all over the place!’ said Rebecca Adlington.
‘My ultimate was recreating the Harry Potter scene because I’m a massive Harry Potter fan. When my agent told me I’d be dressed up as him eating in the Great Hall, I really thought he was winding me up! I was sold straight away. I’m doing up my spare bedroom at the moment in the style of Harry Potter, which keeps me busy. I’ve always loved sci-fi films with aliens and super heroes – I’m a bit of a geek like that. I get lost in those kinds of films but when I watch Harry Potter I get so sucked in to that different world, it is such a good mental escape for me. You could talk to me while I’m watching it and I wouldn’t hear what you’re saying! It’s magical, I love it,’ said Louis Smith.
‘We’re delighted to see our Olympic ambassadors sharing their tips on how to get a Great Start to your day and seeing classic Hollywood wake up scenes brought back to life was a great start to our day . . . We can’t wait to see everyone’s tips for a Great Start and to reward the lucky winners with tickets to Rio and to get behind our athletes. We’ll be supporting Team GB and can’t wait to enter into the Olympic spirit with the rest of the country,’ said Louise Thompson-Davies, Kellogg’s UK & ROI.
The Great Starts competition is open to anyone over 18 and you can enter by sharing tips, pictures and videos via Twitter, Instagram and Facebook on how you get off to a Great Start using the hashtag #GreatStarts before Wednesday 8 June. Terms and conditions apply. Visit the Kellogg’s website for further information.