Ask for Clive – LGBT safety campaign

Ask For Clive
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Tim Firmager

Tim divides his time being a Digital Consultant in The City and as a food and travel writer across the globe. When he's not working as one of the Lifestyle Editors here at Vada, he's planning his next trip, or on the lookout for the latest food crazes or unusual foods in London's markets.
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Ask For Clive is a new LGBT safety campaign that encourages entertainment establishments to show solidarity against discrimination, in the fight against homophobia and transphobia.

The initiative encourages people to ‘ask for Clive’ at the bar if they are feeling threatened or experiencing abuse – this coded phrase will then prompt staff to take appropriate action. Venues who want to promote that they encourage this campaign can request a free rainbow window sticker to display which reads:

“Everyone is welcome here.

This venue will not tolerate any form of discrimination. Should you see or encounter any form of abuse, please ask for Clive at the bar and we will resolve the issue.”

The campaign also provides detailed training material for staff – so that they know what the coded call-to-action means, how to offer support as needed and to handle the situation without compromising their own safety. In signing up to the Ask For Clive campaign, venue managers are also agreeing to a pledge which means they will ensure all staff are trained and will respond to requests for Clive accordingly.

Ask For Clive was piloted in St Albans and is now rolling out across the UK following its successful launch. The campaign’s founder and community activist, Danny Clare says: “We have big plans and media support is critical to get the message out there and drive as many venues to sign up. We have some very big UK household names keen to join us and also lots of interest from across Europe and the USA. This campaign is about taking a stand to eradicate unacceptable behaviour and build a visible support network for everyone in the wider community.”

To find out more simply search #AskForClive.

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