This morning, the domestic violence charity Hestia launched its new campaign UK Says No More on ITV.
Originating in the US, the No More campaign originally partnered with the NFL (long blighted by its own domestic abuse scandals). Their aim was to create public awareness videos that encouraged an open dialogue on domestic violence prevention and information. These initial videos reached over 100 million viewers.
Last night, Hestia launched its UK version of the campaign. Two short clips featuring a range of household names, including Eddie Izzard, Marcus Brigstocke, Josie Lawrence and Andy Serkis, will be made available from this morning.
The videos aim to cross boundaries of religion, culture, age, gender and sexual orientation, creating a fully inclusive campaign that highlights the often neglected side of domestic violence.
Hestia itself is well placed to spearhead this campaign. It is the largest provider of domestic violence refuges in London and provides services to over 9,000 people each year. They have been working with vulnerable groups – from sexual assault victims to ex-convicts – for over 45 years.
Last night’s launch took place at Soho’s Sanctum Hotel and featured the first public showings of the films. In attendance were representatives from Hestia, including its CEO, actors involved in the films and the women who created the initial US campaign.
Virigina Witt, director of the No More campaign spoke of the overwhelming success of the videos, played during two successive Superbowl finals.
Earlier this week, representatives from the campaign appeared in Parliament to raise support for the campaign. Minister for Preventing Abuse, Exploitation and Crime Karen Bradley MP publicly voiced her support.
In the wake of government funding cuts for vital domestic violence services, Hestia is committed to providing support and Vada is proud to support the UK Says No More campaign.