Dozens of traffic lights in central Vienna which have been updated with same-sex images in the lead up to the Eurovision Song Contest which is taking place on 23 May.
The new lights feature male and female gay couples complete with love hearts as opposed to the singular gender-neutral stick figure most of these lights use at pedestrian crossings. The campaign is intended to promote the capital of Austria as an open-minded and liberal city as it prepares to be put under the Eurovision spotlight later this month.
Vienna is known for its progressive stance on LGBT issues. It also hosts the famed ‘Life Ball’ – a spectacular charity event to help raise money in the continuing battle against HIV and AIDS worldwide.
This year the Life Ball will be held on 16 May, making the city an LGBT tourist destination over the course of May, with Eurovision coming a week later. Guests this year are set to include Hollywood actress Charlize Theron, French fashion designer Jean Paul Gautier and last year’s Eurovision winner Conchita Wurst.
What do you think of the new traffic lights – cute and kitsch, or a gimmick to grab gay attention? Sound off in the comments below and tell us what you think.