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Avril Lavigne went off the radar after several badly charting songs in the UK singles charts. She is back and about to release her second single from her self-titled fifth album, Avril Lavigne.
Her new song ‘Rock N Roll’ might not be a stand-out song, but her video definitely is, although maybe not for all the right reasons.
If you can ignore lyrics like “I don’t care if I’m a misfit, I like it better than the hipster of all shit” then carry on and watch Avril’s new video, released 20th August 2013.
The video directed by Chris Marrs Piliero nerds out in a comic book style. This style is similar to Eminem’s ‘Without Me‘ from back in 2002. Featuring a lot of comedy and outrageously awful jokes.
The opening scene plugs the waterproof Sony Xperia Z, product placement at its finest. After Avril’s awful acting and nostalgic ‘Sk8er Boi’ phone call, the action kicks off.
A lobster is thrown into battle, literally thrown, with a knife. If you were hoping for a dramatic fight scene, unfortunately the lobster is quickly defeated.
An epic car chase is then cut short when the dog crashes the car after apparently driving whilst intoxicated, (let this be a lesson learned). It is then over the dead dog’s body Lavigne has her lesbian kiss.
Danica McKellar plays the recipient to Avril’s sweet lady kisses. She seems to be famous for writing some books and being on a TV Show called The Wonder Years.
The kiss lacks the raunchiness of Perry, the shock value of Madonna/Britney and it is confusing whether or not she is showing that she accepts lesbians or just wants to be outrageous.
Tying in with Discovery Channel’s Shark Week, Avril then battles a bearshark with her guitar saw. The bearshark is beheaded and the video is over.
Avril wears studded camo gear and what seems to be a fanny pack. “Oh! – Hope, a fanny pack, never OK.” – Mean Girls 2
Eye-shadow a-plenty, pink streaks in her hair and matching shocking pink war paint, Avril has never been much of a fashion icon.
It might not make much sense and it may seem like a waste of five minutes of your time, but Avril manages to pull off teenage attitude despite being 28.
Here’s to never growing up. Pun intended.
‘Rock N Roll’ is out on August 27th in the US.