The 13 best beauty serums

Guy Humphrey
Latest posts by Guy Humphrey (see all)

Facial serums are everywhere at the moment! They have really hit it off the last few years and it’s now very rare for there to be a skincare line without one incorporated in!

So what exactly are serums? Serums help to penetrate deeper down into the skin. Generally speaking they penetrate deeper down than a moisturiser and help with the skin from the bottom up. This means that your skin will look better within a few weeks and your skin will feel restored, nourished and looking younger (we all can hope).

Being a 22-year-old, I’ve used serums for years. Prevention is better than the cure as they say! Personally speaking, I also love serums as they are great for acne scarring and great for those that have suffered with breakouts and spots in the past! The products mentioned aren’t gender specific either. Others might disagree, but skin is different on everyone and it isn’t defined by gender. Some products that are more geared towards women might work the same or even better for men and vice versa. It’s all about finding the right product for you. Personally speaking, I like to put on serums at night, but I find them too heavy during the day.

In terms of when to put a serum on, there tends to be some confusion. Whether you put it on in the day or night, under moisturiser or over moisturiser. The answer I like to say is to do it whenever you feel like you need it. The correct way is under moisturiser, preferably at night when the skin restores itself. There are different serums out there for different people – both in terms of lifestyle and skin type. Here is a rundown of the 13 best serums that I have tried.

meru maya Angela Langford – Perfect Pores

£26.55 for 30ml – Available from

Having recently appeared on Masterchef, Angela Langford is becoming more and more prominent each day! Using no parabens, petrochemicals, fragrances or colourings, this skincare line is perfect for those who want the most natural skincare products available.

The Perfect Pores serum is fantastic for those who have acne, combination or oilier skin due to the juniperberry and lemongrass. These two also help to combat blackheads and keep the pores looking their best. The Hyaluronic Acid and Spilanthes Acamella Flowers help to plump and hydrate the skin as well as evening out fine lines.

Personally speaking, this serum did help with breakouts and would definitely be one to use when my skin is misbehaving.

4/5 green people Green People Hydrate and Renewal Serum

£34.95 for 30ml – Available from or call 01403 740 350

Part of the Age Defy+ range at Green People, this serum is for those that want to smooth their skin and give it some rejuvenation! Infused with anti-oxidising green tea and rosemary extracts, as well as baicalin which helps with skins restructure, firmness and elasticity, this will help for all those petrified of the ticking clock that is life!

Tests with the product saw a 30% increase in skin hydration and 10% in wrinkle reduction over a four week period. Imagine what that would be like after a year!

Made with over 90% organic ingredients and having a whopping 21 beauty-enhancing actives, this is a good one for those who want a highly nourishing serum!

5/5 arbonne Arbonne’s RE9 Advanced Intensive Renewal Serum

£46.95 – Available from

Serums are popular amongst those who want to renew their skin and give it a bit of a lit. The Arbonne’s RE9 Advanced Intensive Renewal Serum goes deep down into the skin and is quite a good one for those that want to feel like they have new skin!

This product is also animal cruelty free and suitable for vegans! The scent of the product is beautiful and my skin did feel nice and plump even when I woke up the next day!

5/5 aubrey organics Aubrey Organics Revitalising Therapy Serum

£13.49 for 10ml – Available from independent food stores and

As you can probably tell I’m a lover of natural and organic cosmetic products and Aubrey Organics is no exception. Founded over 40 years ago no petrochemicals, artificial colours or fragrances can be found in any of the products – only the finest herbs and natural ingredients. The Revitalising Therapy Serum is perfect for those who want something that will hydrate their skin as this contains cold pressed golden Rosa Mosqueta Oil originating from rosehip.

If you love organic products and want a cheaper product that really works, this product does exactly what it says on the tin! This one is especially good for those with drier skin!

3/5 face matters Face Matters Evening Elixer Serum

£102 for 30ml – Available from

This serum just screams fancy! From the packaging to the ingredients. Who wouldn’t want to argan oil , geranium, jasmine, lemon and mandarin to name a few! Organic collagen is also used to stimulate the production of collagen and elastin. This is good one for those who not only want hydration but want to brighten the skin. A perfect one for the summer!

4/5 madara time MADARA Time Miracle Serum

£38 for 30ml – Available from

Time is of the essence and if you’re anything like Cher you definately want to turn back time! This Time Miracle Serum from MADARA activate the cellular renewal cycle which means that more collagen and elastin will be produced and promotes anti-ageing. Tests showed that 91% had increased collagen synthesis in the skin after hour weeks with 100% seeing visible improvements in terms of looking brighter and more youthful.

5/5 meru maya MERUMAYA Integrative Effective Skincare Iconic Youth Serum

£34.50 for 30ml – Available from and John Lewis

This is a good one for all those who want to protect, perfect and prevent ageing without feeling clogged up. Containing Echium oil to repair the skin as well as being a natural producer of various omega oils, this helps to stimulate the skin, soothe and help with any pesky wrinkles that might have cropped up after all those nights partying!

I found this one to give a nice finish on the skin and felt really nice to put on. The scent, personally I enjoyed – a nice floral scent but not too overpowering. This one would be good for those that would want lovely, supple skin!

4/5 ori flame Oriflame Ecollagen Overnight Skin Perfector

£22.95 for 30ml – Available from

Swedish skincare brand Oriflame’s Ecollagen Overnight Skin Perfector helps to perfect the skin with the use of Plant Stem Cell Extract and a unique Hydroxy Acid Blend which has been proven to dramatically decrease wrinkle visibility and the overall look of the skin.

This product is to put on at night, due to the restoration of skin being the most significant at night. This serum smells absolutely amazing! Designed to help fight the signs of ageing whilst you sleep, the serum improves the skin’s collagen production as well as brightening the skin using plant stem cells and a Hydroxy Acid Blend. This felt really nice on the skin and I would definitely recommend this!

5/5 nephria Nephria Jade Serum

£45 for 40ml – Available from

Apparently one of the ‘best kept’ skin care secrets Nephria Jade products all have Nephria Mineral Water in them mined 400 metres under the Nephria Jade Mine in South Korea. Beneficial on the skin due to the fact it strengthens skin cells, their products are becoming increasingly popular.

As well as having Nephria Jade on the ingredient list, this serum also boasts myrrh for it’s antiseptic qualities, natto gum to improve skin’s elasticity and Sodium Hyaluronate which causes the skin to retain more water, literally re-writing skin DNA!

This was one of my favourites. I used it with the Jade Beauty Bar (£45) and it made me skin feel so clean, polished, plumped and feeling perfect. I cannot rave about this product enough.

5/5 murad Murad Advanced Active Radiance Serum

£99.50 for 30ml – Available from or by phoning 0844 472 7050

Working in retail I had many customers come in wanting something to help as they work in the city and feel their skin is clogged and in need of something but didn’t know what. The Murad Advanced Active Radiance Serum restores radiance, resilience and clarity with Resilient-C Complex, delivery a 50-fold increase of Vitamin C in terms of collagen-building, skin brightening and cell-protecting.

Founder and Managing Director of Murad, Howard Murad says that, ‘Exposure to sun, pollution, cigarettes, alcohol, drugs, pesticides, toxins, poor nutrition and stress all contribute to skin damage. In order to help protect your skin, we create efficacious products, like Advanced Active Radiance Serum, that contain powerful antioxidants to protect and repair from free radical damage.’

3/5 jason Jason Pure Natural Hyper-C Serum

£25.49 for 30 ml – Available from

Infused with more Vitamin C then a supermarket full of oranges this serum is zingy. Fantastic for those who want to even out skin tone and brighten the skin. This is a good morning serum as it wakes you up and it doesn’t look too oily once sunk in. This serum did make my skin feel rejuvenated and brighter so I guess an orange a day keeps the wrinkles at bay?

3/5 my chelle MyChelle Dermaceuticals Ultra Hyaluronic Hydrating Serum

£29 for 30ml – Available from

Free of any nasty chemicals, this one is fantastic for those that want to go all natural with their skincare. This serum is perfect for those with dry skin containing honey and olive to help combat this. Along with witch hazel, rose hip and glycerin, this also smells like it would do wonders for the skin. It did.

5/5 medik8 Medik8 BetaAOX Serum

£62 for 30ml – Available from

Good for those that suffer with acne, this serum helps to repair the skin as well as giving a youthful appearance. Perfect for oiler skin, this 100% oil-free serum is great for those that are worried about serums clogging the pores and creating an oily finish on the skin. This one doesn’t do this and I found this one to work well during the night.


About Guy Humphrey

Guy Humphrey is an Essex born recent journalism graduate who loves fashion, beauty products and ranting on whichever topic that floats his boat. This tends to happen a lot. A typical Friday night is a bubble bath with Mariah playing and watching the telly. Bliss. @guy_humphrey