Pretty Green launch Jimi Hendrix Collection

Charlotte Maxwell

Charlotte Maxwell is a Vada Magazine staff writer.

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Pretty Green have launched a stunning Jimi Hendrix-inspired fashion line. Hand-painted graphic prints have been inspired by original materials from the Hendrix archive.

The pieces are unique and edgy thanks to the instantly recognisable Hendrix silhouette which features as a badge motif on jackets and is repeated as a jacquard lining. Key pieces include the military overcoat with bespoke branded buttons, the all-over patterned blazer and dogstooth trousers.

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Statement shirts and graphic t-shirts are also available created from luxury fabrics each with a unique print technique, alongside key accessories such as scarves, iPhone cases and badges. All items feature Jimi’s signature and an authentic Hendrix trademark.

“Jimi Hendrix is an absolute force of nature. Aswell as him being the best guitarist ever, he’s also one of the greatest songwriters; his lyrics and his voice are equally as good and his look is as out-there as his music. Not necessarily stoned but beautiful…” says Oasis singer Liam Gallagher of the brand.

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“When working to develop an artistic entity that will bear Jimi’s name, collaborating with the right group of individuals is essential. Pretty Green has a strong rock and roll heritage, so they were the ideal partner to create a collection that embodies Jimi’s style for a new generation,” says Jane Hendrix.

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