A Guide to Running an LGBT+ Startup in 2022

Peter Minkoff
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You probably have a brilliant idea you’d like to turn into a profitable business. But you don’t know where to start or how to run it. You also might feel intimidated by all the challenges members of the LGBT+ community face when wanting to become entrepreneurs.

Also, funding can present a problem or lack of guidance and knowledge on how to run a startup successfully. For this reason, we’ve created a guide with all the information you need to run an LGBT+ startup in 2022.

Keep Yourself Motivated 

Before you decide to start a business, you have to make sure you’re motivated enough. Chances are you’ll face many ups and downs until your business is up and running. That’s why you should never let go of your motivation.

To keep yourself motivated at all times, here’s a simple trick. Take a piece of paper and spend some time thinking about the following questions.

What does success mean to you?

What beliefs or values does your business have?

How will it stand out in the market?

Once you have the answers to these questions, write them down and keep the notes close. Use them whenever you’re starting to doubt your business venture not to lose faith in yourself and your abilities to be an entrepreneur. 

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Organise the Staff 

If you want to be a successful entrepreneur, you should surround yourself with people you can trust. The same people should share your passion for the business.

No matter whether you have just one person or a whole group of people working for you, you still have to keep them organised. It’s the only way you’ll be able to manage the workflow and reach your business goals.

Like most entrepreneurs, you’re probably starting small, so you and your team are working from home. To make business operations run as smoothly as possible, you should invest in communication and collaboration tools.

If you’re unsure of how to establish successful interaction among your staff, these internal communication examples might be useful.

Secure the Funds

To start a business, you need to secure the funds. The amount of the funds depends on the industry, business model, and size.

If you don’t have the means, you can partner with a friend or a family member. Also, you can find investors willing to support your idea financially.

There are other ways to ensure continuous cash flow if you get creative. For example, you can apply for LGBT+ business grants. Coca Cola, Arcus, and Ford are some of many foundations giving out grants for LGBT+ entrepreneurs. However, when you get such funding, you might have to return the favour in some way.

In case you don’t want to waste any time waiting for grant approval, you can take advantage of crowdfunding. This online platform is a great way to attract investors and collect the money you need to make your dream come true.

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Research the Market 

Without an appropriate market and target audience, the products or services you’re offering don’t stand a chance. So, before you move any further, you should research the market and try to find a gap your business can fill.

Even if you’ve already launched your startup, you shouldn’t stop exploring the market. Your business always needs some fresh opportunities to evolve.

Therefore, manage your startup but keep a close eye on changes and trends in the target market. You never know when an opportunity might present itself, so you have to be ready to seize it before competitors do.

More importantly, you’ll be able to use the insights to even predict trends yourself and get an advantage over your competitors.

Analyse the Competitors

As an LGBT+ business owner, you want your business to be successful and worthwhile. Many factors play a role in business success.

Nonetheless, you can maximise your efforts and set up your startup for success. For instance, you can analyse your competitors for clues.

While you may bring a different approach to business, you still need to know what your competitors are up to. Knowing their plans helps you adapt your marketing and growth strategies and find ways to get ahead of them.

Through constant analysis, you can learn about your startup and determine what works for it and what doesn’t.


It takes more than an idea to run a successful LGBT+ startup in 2022. You need guidance and information regarding funding sources to get started.

Our guidelines provide you with the support you need to become the entrepreneur you always wanted, but the people who join you on your journey – and your clarity and dedication of vision – will be essential in succeeding at your goal.

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About Peter Minkoff

Peter is a gay lifestyle writer at Queer Voices and The Queerness magazine. Follow Peter on Twitter for more tips.