Razer announces Nabu with real-life game rewards

Jake Basford

Essex-boy living in Cardiff, Jake is a writer, PR/Media officer, and Social Media consultant.
Obsessed with video games, American culture and Buffy. Can usually be found at his laptop working.

Gaming tech company Razer have combined their latest technology, the Nabu a pedometer style fitness band, with games from Tencent to allow things like steps walked, calories burnt and hours slept into in-game rewards like gold or points.

The game itself, Timi Run Everyday is a side-scrolling platformer that sees players leap and dodge obstacles and enemies. Timi Run Everyday players can share scores and compete against a leader board of friends, thanks to its integration with WeChat, a leading mobile social communications platform in China. Timi Run Everyday was the best-selling 2013 winner of ‘Ten Most Popular Mobile Phone Games’ in China, with more than 60 million daily users as unveiled by Tencent’s first quarter 2014 results.

Min-Liang Tan, Razer co-founder and CEO, said, ‘We are incredibly excited to have Tencent come onboard as a partner to enhance their massively popular mobile apps and games with the Nabu. Collaborating with them for our new wearable has been nothing short of revolutionary. The integration of Timi Run Everyday to the Nabu is also proof of the immense potential for delight, innovation and excitement for the end-user, when a developer gets to work with the Nabu open SDK. We are putting the future of wearables in the hands of developers – and we can’t wait to see the outcome.’

Dan Brody, Vice President Tencent Games Business, said, ‘Timi Run Everyday and Nabu will encourage more of our fans to keep fit in their daily lives, and be rewarded for it in their favorite game. The Tencent and Razer collaboration will certainly bring more exciting experiences as we explore more interesting and meaningful methods to integrate mobile games with Nabu.’

Fans of Timi Run Everyday and Nabu will be able to purchase a limited co-branded edition Nabu at launch, as well as earn exclusive in-game rewards with each purchase.

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